SEMA 2026 and industry news · MarxModified, Wilmington, DE

SEMA 2026 Recap: What’s New in Window Tint and Car Wraps

By the MarxModified team · Updated November 12, 2026

The 2026 SEMA Show wrapped up on November 6 in Las Vegas, and SEMA reported more than a thousand new products debuting across the show. For anyone thinking about window tint or a color change wrap, a handful of announcements are worth knowing about. Here is what the manufacturers said, in their own words, and what it means for a car in Wilmington.

Key takeaway: the big news in tint and wrap is more color, more nanoceramic heat rejection, and installers being tested head to head.

What is the SEMA Show?

SEMA is the Specialty Equipment Market Association, and its yearly show in Las Vegas is where aftermarket brands reveal new products. This year's dates were November 3 to 6. Everything below comes from the exhibitors' own announcements, so treat the performance claims as company statements, not independent tests.

What did Avery Dennison show for wraps and tint?

Avery Dennison's booth listed several new releases:

  • A new Supreme Wrapping Film (SW900) color series with bold shades and deeper finishes.
  • Encore Automotive Window Film, described as a nanoceramic film for heat rejection and optical clarity.
  • PrismaPro dry-apply color PPF with new colors and finishes, plus Supreme Defense Gloss Lite and Neo Noir Gloss and Matte Black wet-apply films.

The booth also ran a three-day Wrap Battle, an installer competition with daily prizes and a championship round on the last day. It is a good reminder that installer skill matters as much as the roll of film. Our guide on how to choose a wrap installer covers what to look for.

What did XPEL and Ceramic Pro announce?

XPEL showed protected race and concept cars, including a Mazda 787B and a Bugatti concept, with live installs running through the week. Ceramic Pro announced Ceramic Pro ONE, a single-layer coating that the company says is built on a new hydrophobic structure for paint, protection film and vinyl wraps.

Color protection film is a different product from a vinyl color change wrap. We install vinyl wraps and window tint, so we point you to a protection-film specialist if that is what you want.

Anyone else in window film?

ZIVENT announced an automotive window film portfolio for the show. The announcement we found did not list product names or features, so we are not going to guess at them. We could not find SEMA 2026 announcements from 3M, KPMF, ORAFOL, Inozetek, LLumar or SunTek, which does not mean they had none, only that we could not confirm any.

What does it mean for your car?

  • Tint: nanoceramic film keeps getting more common, because it targets heat without a dark look. See ceramic vs carbon vs dyed tint and our window tint guide.
  • Wraps: new color series show up in shops a few months after the show, so ask what is in stock before you fall in love with a shade. Try colors on a 3D car in our wrap visualizer.
  • Care: every new film still needs the same habits. Our wrap aftercare guide covers them.

When was SEMA 2026?

November 3 to 6, 2026, at the Las Vegas Convention Center.

Is the new Avery Dennison wrap color series available now?

Avery Dennison previewed it at SEMA. Availability depends on distributors, so ask us what we can order for your vehicle.

Does SEMA show tint or wrap prices?

No. Exhibitors announce products. Pricing depends on your vehicle and the shop.

Sources

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